Banner (display) ads

ForConstructionPros.com offers state-of-the-art tracking and frequency settings that allow the advertiser to control who views the ad and how often.

Leaderboard ads offer a great deal of advertising space in one of the most prominent positions on a website.

The skyscraper is a tall, narrow banner advertisement placed to the right of content on our web pages. A skyscraper is always visible above the fold and remains at least partly visible as the viewer scrolls down the page.

The rectangle is one of the favorite positions of many as it appears in a prime position on the website surrounded by content.

The button may be the smallest ad on the page, but it can effectively deliver your brand and message in a big way. This is one of our most popular ads and is a great choice for those who want a digital presence with a smaller budget.

Wallpaper, takeover, welcome ads – Stand apart from the rest! Using rich media solutions, your ad can move, expand, change and engage the viewer.

Equipment Network (buyer's guide)

Over 40%

of all page views on ForConstructionPros.com are attributed to the Equipment Network.

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Be visible online 24/7/365 where buyers go to learn about products, services, manufacturers and distributors.

Equipment Network features:

• Searchable by company and products
• Company logo
• Company links
• Company contact information
• Product links
• NEW! Product videos
• Product images
• Company "More Info" web link
• Easy online profile & listing management

DOWNLOAD //
Equipment Network info sheet

Contextual advertising

ForConstructionPros.com offers contextual advertising (using specific keywords) to you for zoned-in targeting of prospects and clients. Purchase keywords based on ForConstructionPros’ Equipment Network (online buyer’s guide) categories that are specific to products in the heavy construction and rental industries. These keywords push advertisements in which the content of an ad is in direct correlation to the content of the web page the user is viewing.

For assistance in selecting your keywords, please contact your integrated media consultant.

Email blasts

Sponsored exclusively by YOU, email blasts feature your content and branding. Use an e-blast to secure instant purchases, drive traffic to your website and build your brand. Your message can reach more than 60,000 opt-in email addresses.

Our reporting will tell you how many emails were sent, opened, clicked and forwarded. Mailing lists are updated daily! All content within the e-blast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items or sell inventory quickly to a large, dedicated audience.

E-newsletters

Sponsor one of our daily, weekly or monthly e-newsletters produced by our industry-leading editors. Pair your message with our relevant content, timely news and our opt-in subscriber database.

Headline News by ForConstructionPros.com – A scan of the day’s news, Monday through Friday.

Construction Pros Monthly by ForConstructionPros.com – News, information and advice to help you run your construction business.

Breaking Ground by Equipment Today magazine – Equipment, news and events, business and fleet management tips to help commercial construction contractors.

RentalWATCH by Rental magazine – Weekly highlights of equipment rental industry news and economic insight.

Road Building Update by Asphalt Contractor magazine – Latest news and events for the asphalt highway construction community.

Blacktop Update by Pavement Maintenance & Reconstruction magazine – Features, products and the latest news about paving, sweeping, striping and repairing pavement.

In the Mix by Concrete Contractor magazine – Appeals to the broad interests of the cast-in-place concrete business owner.

Decorative Concrete by Concrete Contractor magazine – Covers the decorative concrete industry, including concrete countertops, staining, stamping, overlays and polished concrete.

E-product showcases

Contractors are hungry for information about new and innovative products. Send your product or service promotion directly to contractors' inboxes with an E-Product Showcase. This online ad vehicle reaches a 100% opt-in list of subscribers at an economical rate.

Ask your integrated media consultant about our Print Plus program. You can get a position in the E-Product Showcase at a discounted rate when purchased with a print ad in a Cygnus Construction Network publication.

Internet TV / Live streaming

In June 2011 Cygnus launched Construction News Tracker, the only Internet TV newscast in the construction industry to bring breaking news, top stories, hot products and information to the construction professional. Updates are delivered every other week with construction correspondent Roger Mann.

This year we are introducing Live streaming at the industry’s largest trade show events.

Both of these digital programs offer unique sponsorship opportunities that will help represent your company as forward thinking. Contact your integrated marketing consultant today to learn more.

Video Network (media center)

Video is a powerful tool for engaging your audience. Bring your product or service to life by incorporating video in your online ad, posting it to your website, or showing it at a trade show or event. When displayed on the ForConstructionsPros Video Network, your video is accessible 24/7.

You don't have a video? Our talented video production team can create a custom video for you.

Webinars / webcasts

Throughout the year, our editors host or moderate educational webinars on industry relevant topics for construction professionals. Your sponsorship of one of these events gets your brand in front of our viewers on all promotional messaging and it positions your company as a partner in education. The largest benefit to sponsoring a webinar is we can share the registrants’ information with you as sales leads.

Additional options

At Cygnus we think outside the ordinary everyday. Contact your integrated marketing consultant to discuss any customized sponsorship program to fulfill your marketing needs. Here are just a few examples of some additional digital marketing services we can offer:

• Podcasts
• QR codes
• Digital edition sponsorships
• Branded e-newsletters
• Micro sites
• E-books
• E-learning
• Whitepapers, case studies, testimonials