Message From the Editor

Before joining Cygnus Business Media, I started my career as a journalist at a regional newspaper, cutting my teeth on reporting assignments as diverse as the communities we served. I've spent more than 17 years focused on the rapidly evolving equipment rental industry and have experienced the best and worst years the rental industry has seen. Today, both the industry and Rental have evolved to meet the dynamic times we live in - it's been an exciting ride! At Cygnus, I've enjoyed launching several magazine supplements - including the most recent, IPAF Elevating Safety - and have steadily increased our digital content on ForConstructionPros.com and our weekly e-newsletter, RentalWATCH. To keep informed on the latest trends and breaking news, be sure to follow my blog and join us on Facebook.com/RentalMagazine.

Jenny Lescohier, Editor
Jenny.Lescohier@Cygnus.com

Industry Perspective

Everywhere we look throughout the equipment rental industry, we see signs that momentum is building. Rental businesses are actively purchasing with capital expenditures increasing by leaps and bounds. Whether it's illustrated in a positive industry forecast or expressed in a one-on-one conversation with a rental professional, there is optimism throughout the industry today. And it's not just anecdotal; it's backed up by recent sales data too. Our industry is rebounding.

Historically, the rental market rebounds ahead of construction when coming out of economic downturns because contractors rent before they are comfortable buying again. Let us help you take advantage of this opportunity now!