Email blasts

Meet your prospects when and where they are making decisions.

$350 cpm Almost 40,000 construction equipment professionals have requested that we send them promotional emails (NO SPAM!) from advertisers like you. Target your niche market by construction category from one of our specific subscription lists: Equipment Today, Asphalt Contractor, Concrete Contractor, Pavement, Rental and ForConstructionPros.com. Our reporting will tell you how many emails were sent, opened, clicked and forwarded. Mailing lists are updated daily! All content within the e-blast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items or sell inventory quickly to a large, dedicated audience. Contact our integrated media consultants to assist you with your email marketing needs.

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Specifications

Material deadlines
We must have all HTML and text creative for an e-Blast at least seven business days prior to the send date. This allows four days for upload and testing, two days for client approval and one day to upload the final approved version and schedule for delivery. If we are designing the e-blast, please add three days to the above deadline. View complete technical specifications for Cygnus designed e-blast requirements. We prefer to have all creative as soon as possible following the signing of an insertion order. File requirements

• A pre-designed, HTML email message covering your company, product(s), service(s), or any other information you want your customers to see.
• We can design your blast from a print advertisement, a PDF or from scratch.
• A subject line that meets our approval must be provided. Subject lines should be enticing, more than ONE word, and NOT in ALL CAPITAL LETTERS. The subject line should not exceed 12 words or 150 characters.
• Rich media is not accepted.
• Animated GIFs are discouraged, as Microsoft Outlook 2007 will not accept them.
• Pre-designed blasts should be mindful of differences in email client compatibility.
• Links to PDF, Word documents or other non-traditional "web page" links within an email MUST be clearly identified.
• There MUST be a call to action above the first 400 pixels (height) of the email.
• Text versions should be no more than 10K and may not include any image files.
• A blast that is entirely a linked image it NOT recommended, as today's email platform blocks images. An HTML email should be a combination of text and images with a call-to-action within the text component.
• If sending a pre-designed blast, a text version must be included.
• All email HTML must use a table-based layout, using CSS only to control typography and color.
• There is a 600 pixels maximum width and up to 100K maximum file size (includes all images and html files).
• Full-image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg).
• We will provide two versions for testing: text and HTML.
• Please provide detailed linking instructions.

Questions?
View all technical specifications or contact our media production representative.

E-Newsletter sponsorships

The E-Newsletter Sponsorship ad is a 120x600 skyscraper positioned for prime viewing and interactivity. The E-Newsletter Sponsorship package does not stop there. An article with graphics is included in a text advertising space in the issue. Sponsorship is a great marketing tool for branding or launching a new product. Sponsorship can enable your business to demonstrate its leadership in the industry, provide a return on investment and verify ROI through our statistical reporting on performance.

Headline News by ForConstructionPros.com

$1,000/week
A scan of the day's news, Monday through Friday, with insights that have the greatest impact on the construction industry

Construction Pros Monthly by ForConstructionPros.com*

$1,495/month
News, information and advice to help run a construction business

Breaking Ground by Equipment Today magazine*

$1,495/month
The latest equipment, news and events, business and fleet management tips to help commercial construction contractors improve efficiency, productivity and profitability on their jobsites

RentalWATCH by Rental magazine

$750/week
Equipment rental industry news and economic insight; weekly highlights include new products and links to unique features, videos and interactive elements for rental professionals

Road Building Update by Asphalt Contractor magazine*

$995/month
Latest news and events for the asphalt highway construction community

Blacktop Update by Pavement Maintenance & Reconstruction magazine

$995/month
"How-to" tips, contractor profiles, job stories, new products, management insights, and the latest news about paving, sweeping, striping and repairing pavement

In the Mix by Concrete Contractor magazine*

$995/month
Appeals to the broad interests of the cast-in-place concrete business owner

The Monthly Grind by Concrete Contractor magazine*

$995/month
Covers the decorative concrete industry, including concrete countertops, staining, stamping, overlays and polished concrete

*Hot product spot

$500 per e-newsletter
A text advertisement position within the content our monthly newsletters designed to showcase one of your new or hot products. The spot features your product's photo, headline, 40-60 words of copy, company logo and web address.

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Specifications

Material deadlines
All creative is due three business days prior to the sending of the newsletter. File requirements

• 120x600 skyscraper, max file size: 30K
• Media accepted: GIF, JPEG
• Animated GIFs are discouraged as Microsoft Outlook 2007 does not support them
• No rich media accepted

Hot product spot

• 100x100 pixels minimum photo size. Photos provided at 160x106 pixels is preferred.
• 100 pixel wide minimum logo size
• Headline and 40-60 words of copy in paragraph form
• URL address

Questions?
View all technical specifications or contact our media production representative.

E-Product Showcase

Stretch your budget with an E-Product Showcase!

$935 per placement Our E-Product Showcase provides a cost-effective electronic advertising vehicle for professional advertisers. You pay only a portion of an e-blast price and maintain the high impact effectiveness that an e-blast delivers. The Cygnus Construction Network offers an E-Product Showcase from each of our publications — Equipment Today, Asphalt Contractor, Concrete Contractor, Pavement or Rental — allowing you to target your niche market by construction category. Up to 6 advertisers, each with an individual product to promote, combine to complete the e-Product Showcase. Each position allows for one static graphic/photo of their product, one company logo with URL link, web address, product name and up to 80 words of copy. Thumbnails of each product are provided at the beginning of the blast so every advertiser is seen "above the fold".

Print Plus E-Product Showcase

$350 with purchase of a print ad This integrated, interactive opportunity pairs your print ad in a Cygnus publication with the E-Product Showcase described above.

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Specifications

Material deadlines
All material (product title, product description, product image, company logo and link) must be submitted at least seven days prior to the showcase send date. Due to the strict timeline of the product showcase schedule, if you do not supply your creative within these deadlines we cannot guarantee its placement in our delivery schedule. Cygnus Business Media prefers to have all creative as soon as possible following the signing of an insertion order. File requirements

• Product name
• Product image up to 190 pixels wide by 150 pixels high JPG, PNG or GIF
• Maximum 80 words (or 500 characters with spaces) of copy, bulleted copy is not accepted
• Logo image up to 190 pixels wide by 60 pixels high JPG, PNG or GIF
• Company web address
• No rich media or animated GIFs accepted
• 120x600 max file size: 30K

Questions?
View all technical specifications or contact our media production representative.

Video Network (media center)

Make your product or service a star performer!

Showcase your product or service in action to thousands of buyers in the construction industry on ForConstructionPros.com. We offer multiple video opportunities, including placing your video on our Video Network or the Equipment Network's product page or emailing a link to your video in a Video E-Showcase. The Media Center's Video Network enables companies like yours to present videos 24/7 to construction industry leaders. There's no better way to close a sale than to let your prospect see your product in action. Every contractor with Internet access is able to see and listen to your company's sales, training or safety videos. It's easy to put your video up for buyers to view!

Video Network placement

3 months: $500 — 6 months: $800 — 12 months: $1,200

Equipment Network product page placement:

3 months: $500 — 6 months: $800 — 12 months: $1,200

Video PROMO

$1,500 for 12 months of exposure
Your video is available on both the Video Network and Equipment Network product page for 12 months.

Video E-Showcase

$935 per placement
The Video E-Showcase provides a cost-effective electronic advertising vehicle for professional advertisers. Up to 6 advertisers, each with an individual video to promote, combine to complete the Video E-Showcase. E-blasts are delivered to the Cygnus Construction Network's e-newsletter subscriber list of your choice.

Print Plus Video E-Showcase

$350 with purchase of a print ad
This integrated, interactive opportunity pairs your print ad in a Cygnus publication with the E-Product Showcase described above.

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Specifications

• Submit your video of 5 minutes or less in length.
• Select a category in the ForConstructionPros.com Video Network that identifies your product or service:
• Earthmoving
• Trucks & Transportation
• Concrete
• Worksite Products
• Road building
• Attachments
• Education/Events
• Lift Equipment
• Receive video network reporting for every day your video plays.

Material deadlines

• Submitted electronically (AVI, MOV, WMV, MPEG, FLV): 5 business days before video live date
• Submitted on DVD: 6 business days before video live date
• All other media: 10 business days before video live date
• Please include the video title, description and link. If this information is missing it could delay the live date of your video.

File requirements

• Digital video preferred. Formats: AVI, MOV, WMV, MPEG, FLV
• Formats may be sent via CD, data DVD, or the Web
• Other formats may be accepted (DVD, etc.), but additional conversion time will be needed
• Aspect ratio: 4:3 preferred; 16:9 acceptable
• Video size: At least 480x360 (in 4:3); video width can be no smaller than 480 pixels
• Bit rate: At least an average of 400 kbps
• Audio: At least 22050 Hz / 16bit Mono
• Along with the video, include a 2-3 word title and 10-12 word description of the video. A link to your website (or specific page) also should be available.

Questions?
View all technical specifications or contact our media production representative.