Specifications

A pre-designed, HTML e-mail message covering your company, product(s), service(s), or any other information you want your customers to see
We can also design your blast from a print advertisement, a PDF, or from scratch
A subject line that meets our approval must be also provided
Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS
Rich media is not accepted
Animated GIFs are discouraged as Microsoft Outlook 2007 will not accept them
Pre-designed blasts should be mindful of differences in e-mail client compatibility
A blast that is entirely a linked image it NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
If sending a pre-designed blast, a text version must be included
Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg)

For more information on ad specifications, please click here

» e-Blasts

Send your message to readers who ask to receive your promotional advertising. Almost 40,000 construction equipment professionals have requested that we e-mail them promotional e-mails (NO SPAM!) from advertisers like you. Target your niche market by construction category from one of our specific subscription lists: Equipment Today, Asphalt Contractor, Concrete Contractor, Pavement Maintenance, Rental Product News and ForConstructionPros.com. Our reporting will tell you how many E-mails sent, opened, clicked, and forwarded. Mailing lists updated daily! All of the content within the E-Blast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items, or sell inventory quickly to a large, dedicated audience.

Rates

Unit:	e-Blast
Location:	Opt-In Subscribers
Standard Rate:	$0.20 per Name

Material Deadlines

We must have all HTML and text creative for an e-Blast at least seven business days prior to it running. This will allow four days for upload and testing, two days for client approval and one day to upload the final approved version and schedule for delivery.

If we are designing, please add three days to the above deadline.

We prefer to have all creative as soon as possible following the signing of an insertion order.