Hot Mix May 2009

Phil began his publishing career at Johnson Hill Press (Cygnus Business Media) in 1985 as a salesman on the PCA (Production Credit Association) Farming Magazine program that served the financial needs of the farming community. He went on to build Farm Equipment and OEM Off-Highway magazines, helping to successfully launch Farm Equipment Catalog and develop OEM as a stand-alone publication. He served as publisher of OEM before moving on to leverage his sales expertise on Sport Truck Accessories and Recreational Vehicle magazines. He eventually moved to the Construction Group in 2004 as national sales manager and eventually was promoted to national sales director.

"Phil was instrumental in helping to establish and grow the business-to-business publishing side of our company," said Cygnus Publishing President Mike Martin. "He focused on the customer and the customer's needs with a seamless marketing approach designed to help a customer sell his product. It didn't matter whether a customer was selling farm equipment or any other product, Phil just focused on the customer."

Phil was an avid outdoorsman and dedicated many hours to coaching youth athletics in his hometown of Janesville, WI. He is survived by his wife, Marcia, and two sons, Daniel and David.