Introducing e-Inquiry

There's an old saying that goes something like this: The only constant in life is change. It's true, when you think about it. Nothing ever stays the same and that, in and of itself, is the one thing you can count on to never change.
And that's a good thing, even when things are going well and change is the last thing on our minds. After all, what's good for us right now might not necessarily be good for us tomorrow. By the same token, when things are not going so well, it's comforting to know that "this, too, shall pass."
The current economic climate is presenting some challenges to some of you. The slump in residential construction is pinching your customers, and that, in turn, is taking a bite out of your business. Times are tough right now, but we know, from experience and from listening to the experts, that the economic cycle will turn in our favor soon enough, alleviating some obstacles and no doubt, presenting some new ones.
Change is ubiquitous and inescapable, even in places where you wouldn?t expect it. Take our product request system, for example. We will no longer be using the "bingo" card insert method of gathering leads, but instead have moved to an electronic e-Inquiry system. This is a good move because it saves you postage and reduces our usage of and cost for paper. What's more, inquiries are instantly forwarded to manufacturers for a quick response. From now on, at the bottom of every product release, you'll see: Visit www.rentalproductnews.com/einquiry. This new system will streamline and update the process of gathering product information, benefitting you, the reader, and it will assist manufacturers by providing a valuable insight into what products are of interest to which readers.
There might be some of you who aren't so crazy about having to get on your computer to request information, but our research shows that this electronic system will be well received by the majority of our readers and we're excited about its introduction in this issue. 
We hope you appreciate the advantages this new system offers. If you have any questions or concerns, please don't hesitate to let us know by emailing [email protected]. Until then, remember to embrace change, as it always presents an opportunity - no matter how small - for growth and improvement.