Tour the rental yard and learn about the various units available and where they fit into your scheme of things. You should also understand the rental rates and how they are applied. Most importantly, you should say hello to the rental managers and buy them a cup of coffee or bring a treat so they remember you when it comes time to allocate equipment or discuss rental rates. Believe me, in this case, a little goes a long way.
A win-win situation
Good times or bad, you are in a partnership with your equipment dealer and rental house. Work together and you all make money. Be loyal and you will get more consideration for special situations when you need it.
Going forward into 2009, you may need all the help you can get. Consequently, you need to find the time to take an equipment exec out to lunch.
Garry Bartecki is director of dealer/distributor services at BDO Seidman, LLP of Chicago, as well as a consultant to the AED. He has also worked as an independent CPA and consultant to equipment dealers. He can be reached at (312) 616-4677 or email@example.com.