Don't waste the time needed to argue your point, it will only cost you time and maybe even a little profitability. Swallow your pride (even if the customer will not) and simply choose a later battle to take up. You won't like every taste or preference your customers have, and not every customer will want to know your tastes or preferences?even if you're the expert!
Brad Humphrey is president of Pinnacle Development Group, a consulting and educational company committed to the construction industry. For information about Brad's firm visit www.pinnacledg.com.