PolySteel Alternative Building Systems, Inc., Central Point, Ore., has found a way to take its marketing from static to mobile. Two years ago the company teamed with a local ready-mix supplier and created "mobile billboards," says Darrin Thornton, owner and president of PolySteel Alternative Building Systems. The ready-mix supplier, who Thornton uses exclusively, originally agreed to put PolySteel's logo onto four of its concrete trucks and recently added the PolySteel logo on two brand new trucks." It gives us more name recognition. Instead of static displays, these trucks are all over town," Thornton says.
But Thornton didn't stop there. The PolySteel logo can also be found on his and his wife's trucks, which they drive both during and outside of work. The exposure from a combination of logos on ready-mix trucks, Thornton's trucks and jobsite signs has generated many new calls for Thornton's business, he says. "Each year my business has increased. And it's not just one or two jobs; it's five to 10 jobs. It just keeps growing and growing," Thornton says.
Having the logo on his personal truck has been a great way to generate prospects outside of working hours, too, Thornton says. "My wife has a stack of business cards in her truck because she has had several notes left on the windshield," he says. An increasing interest in ICFs and the recognizable PolySteel logo have helped to spark people's curiosity, which has helped increase business for Thornton.
Thornton takes his portable marketing one step further by featuring his company's logo on articles of clothing such as t-shirts, jackets and hats. Thornton says he gives this clothing to his subcontractors, suppliers and customers as more of a thank you than a marketing ploy.
Although he hasn't had any work specifically generated from the clothing, he does say it helps with name recognition. "Promotion of the business is a great side effect," he says. "And it's not a very expensive way to promote yourself."
These contractors have all found unique ways to market their businesses and services beyond the yellow pages. What's great is that these marketing strategies are available to everyone. Thornton says the goal is to be known. So get those creative juices flowing and find your own unique marketing strategy that will work for you company.