Tailgate Talk

Setting your Mark-Up Value is both science and art. Don't be price foolish, but determine what your historical Mark-Up Values have been, what your market will accept, and then price accordingly.

Brad Humphrey is president of Pinnacle Development Group, a management consulting firm to the construction industry. Brad has written several books for business owners and leaders and has begun to put many of his writings onto CDs. For more information about Brad and his available resources visit www.pinnacledg.com .