If you are unsure about how to really get the most out of your networking endeavors, there are many resources and websites that can provide tips, tricks and techniques to be successful. One of the most useful is to go early! By being one of the first attendees to show up you will be the center of attention and rather than having to walk over to people while they are talking, everyone that enters the room will gravitate towards you. This simple step takes care of any discomfort or shyness and you have a better opportunity to meet the group or event leaders and organizers.
Probably the most important thing to remember is that lead generation never stops. You must continue to keep the sales pipeline filled, even if you are busy with work for if you don't, you will experience those peaks and valleys that can cause havoc with cash flow and revenues.
Make lead generation a part of every week and you will ensure a more steady flow of business.
Adrian Miller is President and Founder of Adrian Miller Sales Training, a sales consultancy that she launched 20 years ago. Adrian provides real-world, highly practical sales skills training programs and delivers executive level sales strategy consulting. She is the author of "The Blatant Truth: 50 Ways to Sales Success" and is a highly regarded speaker and consultant.