AEMP Forms Strategic Alliance Partnership with Ritchie Bros. Auctioneers

GLENWOOD SPRINGS, CO -- The Association of Equipment Management Professionals (AEMP) is proud to announce Ritchie Bros. Auctioneers as the newest member of its prestigious Strategic Alliance Partnership program. As a partner, Ritchie Bros. Auctioneers will be an integral part of the enhancement of AEMP programs designed to provide professional development and growth for equipment management professionals. All partners are committed to AEMP's "Equipment Triangle", the manifestation of higher levels of communication and cooperation between the manufacturer, distributor/service provider and the end-user, as well as the adherence to AEMP's Standards of Ethical Conduct.

Ritchie Bros. Auctioneers joins an impressive lineup of AEMP partners, including International, John Deere, Caterpillar, Castrol, Volvo, Komatsu, IronPlanet and Trimble. Rob Blackadar, Divisional Manager, Ritchie Bros. Auctioneers, feels that the company's entry into the partnership demonstrates its commitment to the "Equipment Triangle" philosophy and desire to work hand-in-hand with the nation's asset management executives.

"Ritchie Bros. embraces the values represented by AEMP and its Equipment Triangle philosophy," Blackadar said. "We believe this is a great opportunity to be a part of an organization that supports and nurtures mutual trust within the Triangle."

In addition to a shared philosophy of equipment management responsibilities, Blackadar asserted the Ritchie Bros. commitment to the AEMP Standards of Ethical Conduct. "AEMP's Standards of Ethical Conduct are also closely aligned with those of Ritchie Bros. Auctioneers," he said. "We want to be regarded as a leader, not just in terms of our services, but also as a company and our philosophy, working with all aspects of the equipment management industry."

AEMP adopted its Standards of Ethical Conduct to promote and maintain the highest levels of equipment and fleet management, and personal conduct among its members. The standards serve to assure public confidence in the integrity of equipment and fleet managers.

Blackadar continued, and pointed out the alignment of AEMP and Ritchie Bros. Auctioneers doesn't stop with the standards. He also expressed the company's favorable view of the Certified Equipment Manager (CEM) program. "Ritchie Bros. Auctioneers is also very supportive of the Certified Equipment Manager program. We believe that a well educated end-user makes our services more efficient and valuable, and allows for a more productive relationship in the field," he said.

The CEM program is designed to elevate professional standards, enhance individual performance and recognize those who demonstrate knowledge essential to the successful practice of equipment maintenance and fleet managers. It was developed by AEMP and is the industry's recognized certification.

About AEMP

Formed in 1980, the Association of Equipment Management Professionals represents fleet professionals working in construction, government, utilities, energy, mining and more. AEMP maintains relationships among manufacturers, users, governmental agencies, educational institutions and others involved in the design and management of heavy equipment.

AEMP created the term "Equipment Triangle". It is the cornerstone of the association's philosophy that a balanced relationship must exist between the End User, Distributor, and OEM/Supplier in the life cycle of a piece of heavy equipment or product. AEMP advances this philosophy through its education and certification programs. For more information, visit