Why should you attend or exhibit at a tradeshow? The answer is simple: tradeshows provide multiple opportunities to save time and money by shortening the sales, buying and networking cycle. They help you keep your finger on the pulse of your industry and provide a much-needed opportunity for fun in a professional setting.
The economic and professional benefits of tradeshows are sometimes overlooked because people hesitate to stray from their regular office routine. With a little advanced planning, tradeshows can be a rewarding experience and prove to be even more lucrative than a day at the office. The key to effective participation is for exhibitors and attendees alike to strategically plan how to maximize the benefits offered by tradeshows.
Benefits of participating
According to the Center for Industry Exhibition Research (CEIR), tradeshows are used in the selling process more than any other tool. Research indicates that businesses use tradeshows not only for brand development, but as a proven means of accelerating the sales process. The following statistics explain:
Regardless of the industry, today's business professionals are presented with the challenge of perfecting techniques, determining product quality and improving profitability. Finding practical solutions needs to be convenient, efficient and cost effective. By evaluating numerous products and services in a condensed tradeshow environment, you can comparison shop and make educated purchasing decisions to improve and enhance your business.
Studies show that exhibitions play a significant role in the purchasing cycle:
Gaining the most value from an exposition begins with having clear cut expectations and implementing plans that will help accomplish objectives. Both exhibitors and attendees should have objectives and a plan to help maximize participation.
For exhibitors, purchasing space is just the beginning. While attendees have shown some level of interest just by showing up, exhibits need to be inviting and creative to draw in current and prospective customers. Following these guidelines can help: