Layton to Retire from Wacker Neuson
After 28 years marketing to the construction and concrete industries, Jim Layton will retire from Wacker Neuson Corp., Menomonee Falls, WI, at the end of 2010.
During his tenure as marketing communications manager, Jim expanded the department from a one-man operation supporting a dozen products to leading a team of communications professionals with a multi-million dollar budget supporting nearly 400 products. He also led Western Hemisphere communications efforts during the company's transition from a privately-held manufacturer to the global, publicly traded Wacker Neuson.
Over his career, Jim has led many marketing communications campaigns, which have driven equipment sales growth, including:
- The Wackerman Club, today known as the Wacker Neuson Rewards Program, which has registered more than 20,000 contractors, who receive promotional gift rewards for equipment purchases.
- A unique promotional campaign to support the introduction of a new, single-direction plate compactor helped to achieve product sales goals and gave away nearly 1,000 pairs of running shoes.
"Looking back, we've seen many changes in how we market our product to the customer, and it has been a privilege to be a part of the company's communications success," Layton said. "The time is right for me to depart Wacker Neuson and close this chapter of my career. I'm looking forward to starting a new chapter within the industry."
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