Holschuh says it took him seven months to build a real following and get worthwhile responses on his Twitter account. But like all marketing, consistency and patience are necessary.
When using multiple social media outlets, organization will be important. To help manage his social media, Holschuh uses a free software program called HootSuite. This allows him to keep all of his social media organized in one place.
"Social media has been a turning point for me," Holschuh says. A lot of contractors may have an "I don't need that attitude." And he says that may be true. Social media marketing may not work for everyone, and contractors could do fine without it. But if you want to "up your game" Holschuh thinks this is the way to go. Now that social media outlets like Twitter and Facebook have been around for a while it's time to get involved.
"The rules are changing. They have changed," Holschuh says. "The future is already here but the trades are sometimes slow to take things up." So if you're looking for a new, inexpensive way to market your company to a small or large audience, social media marketing may be the way to go.