Before you start building your online presence, make sure you have the tools to do the above steps at hand. Gather them all in one place so you can reference them quickly. It is also better to have a few well-done social media and online profiles than to have a multitude of incomplete profiles.
If you work in a niche market, search online to see where your competition or similar organizations or professionals have online profiles and view their pages. That way you can make note of what you do or don't like about their profiles, and what seems to be working for them as they interact with their customers.
Most importantly, if you need help, find someone to help you. It may be hard to admit that you need help with all this technology, but biting the bullet and asking for assistance is much better than the potential of ruining your professional or business' online reputation.
About the Authors:
Pam Lontos is the of author of I See Your Name Everywhere: Leverage the Power of the Media to Grow your Fame, Wealth and Success. She is president of PR/PR, a public relations firm that has recently placed clients in The Wall Street Journal, Cosmopolitan, Forbes, and USA Today. As the former VP of Disney's Shamrock Broadcasting she knows how to get you great publicity to boost your business.
Martha Ciske is the Technology & Social Media Account Executive of PR/PR Public Relations. Call for a free consultation at (407) 299-6128, or e-mail firstname.lastname@example.org. Sign up for a free publicity tips e-newsletter at www.prpr.net.