Perhaps these residents in favor are willing to participate, and even help with the planning of meetings that reinforce the coalition and allow other supporters to come out for the cause. Benefits of the "super supporter" are invaluable. This includes their willingness to post lawn signs addressing the issue at hand, gather petition signatures, or simply make phone calls that render further support.
None of this can be done without the help of grassroots professionals. Companies often mistake the services of a general PR firm as being enough to win over a community, but in today's NIMBY reality, that is simply not the case.
Public Strategy Group is a public affairs firm experienced and successful in the grassroots techniques that will help see tough zoning issues through to successful completion.