By John Graham
Out marketing competitors is easy if you do it right. It takes a combination of work and savvy, but the results can be positive. Frankly, the competition often makes it unusually easy. They talk about what they are going to do, but never get around to doing much. They're successful at missing marketing opportunities.
But not everyone. For example, a 44-store drycleaning chain responded to requests for submissions for family business of the year and the other for community service. Detailed proposals were prepared and submitted and the company took top honors in each one, which brought widespread recognition and additional opportunities.
While the possibilities are limitless, here are 22 marketing ideas that can help you out market the competition.