Referral Marketing Helps Breed Success

As I was leaving the eighth non-buyer, Smith Tire Company, I knew my time was running out. Most all of my would-be customers would soon be closed. I turned to Mr. Smith and said, "Mr. Smith, although you don't need any tires this trip, WHO DO YOU KNOW that I might sell my final four tires to?" He thought for a few seconds and said, "Ya' know, I think I do know someone who will buy them." Mr. Smith turned and picked up the telephone, dialed a friend of his and in a few minutes was giving me directions to Mark's Car Repair Shop.

At 8:30 that snowy, stormy night I learned one of the most valuable lessons that armed me for life to gain new customers. I learned the Magic Words WHO DO YOU KNOW.

The very next day I tested my new found Magic Words. Every customer I talked with, whether they purchased a product/service or did not make a purchase, I asked, "Who do you know?" And you know what? It worked! It worked time after time after time. All day long. Of course I did not close every sale I attempted from the referrals I received, but I closed a lot of them.

Increase your sales with the Magic Words - WHO DO YOU KNOW

Bob Janet gives businesses and association member's content loaded, fun-entertaining, audience involved seminars and keynotes that help them increase sales and profits immediately and long term. Bob's selling and marketing skills and techniques are not based on theory or fads, but on 40 plus years of "Been there, Done that" front-line experiences. His long and proven track record of success combined with his unique speaking and teaching ability makes him uniquely qualified to present selling and marketing skills and techniques to business owners, sales professionals and sales support staff.