The planning process gives you direction and also creates a built-in discipline that keeps you on track. It keeps your flow of work steady and predictable and it keeps you in control of your sales volume. Moreover, a sales plan will consistently deliver profitable work via loyal customers who contact you frequently.
Linda Hanson, CMC, is a certified management consultant and author of 10 Steps to Marketing Success. She writes, speaks and consults on marketing, management and customer service issues and can be contacted at www.llhenterprises.com. Sign up for her free newsletter The Superior Performance Report.