Host an open house. We held an open house at our office every year. It was a great reason to get in touch with past clients. An open house, even if not well attended, sends a message to those you invited. It lets them know you appreciate them and value their business.
Help others. Be willing to help others in the industry. By serving as a mentor, giving time to others and getting involved in helping our industry grow, we solidify our image as a leader and as an expert in the field. Being viewed as an expert increases sales and visibility.
Get training. Training and certifications from any organization increases your level of expertise and is another great marketing tool. We were certified through our national organization. Getting any certification will increase your expertise.
Have an elevator speech. If someone asks you what you do, what do you say? It's was always easy to just say - I own a construction company. Yet that was not really what we did. We were in the business of helping clients create spaces they loved to live in. What business are you in?
Use testimonials. Testimonials are the best marketing tools we have. In order to use testimonials in our advertising, newsletter or on our websites, we need to have an organized system for collecting them from satisfied clients.
Michelle Neujahr is a business consultant, national speaker and author. Michelle currently works with businesses who want to develop excellent business practices. Prior to beginning Neujahr Development Company, she owed a large construction firm, specializing in both residential and commercial construction. She can be reached at firstname.lastname@example.org or via her website at www.michelleneujahr.com.