The company relies on different bid sheets for different types of jobs, including separate bid sheets for property managers with multiple properties, for fast-food restaurant types of jobs, and for other jobs that have similar characteristics.
"I won't put down X feet, Y number of stop bars and then just the total price because if we bid the job that way it's easier for them to take that price and shop it to other contractors to get the lowest bid."
If a prospective customer seems tentative, Frederickson offers a menu proposal with options (turn arrows, road striping). He says the most-common options he offers are tied to heavy-traffic or low-traffic areas of the parking lot or outer areas of the lot that probably aren't used as much.
"That's another reason I count up different sections of each parking lot," he says. "I keep track in the northeast or southwest section, for example, of the stall lines and road lines, and crosswalks in each segment because a lot of properties might only need work done on the heavily-trafficked areas. That way they can select what they want done for the money they have to spend or if they just want to give us a try."
Frederickson estimates that 70% of Superior Striping's work is from repeat customers, and that's just what Superior Striping wants.
"We tell our customers that we want to stripe their parking lot for life, not just one time for the lowest bid," he says. "It's not a one-time job for us; we want to do it every time you need it striped."
"As our customers grow it helps us grow, and that applies to pavers and sealcoaters, not just to property managers," he says. "Even though it's a self-selling business we want to keep our name out there so people can't forget about us. We want people to think of us as their only striping contractor."