"I don't think using a GPS like we do is for everybody," Parsons says. "You don't need NavTrak unless you have so many units and jobs that you can't keep control. But once you do get to the point where you need it you'll quickly realize that GPS costs are a drop in the bucket."
By design all this effort to diversify and be accountable leads directly to The Parsons Group's efforts to gain and retain clients for the long term.
"Here's how we get our jobs: First, if I want a store I'll call it every year. I'll keep on them to show them I want that job," Parsons says. "When I get the opportunity I'll walk them around their property and show them what should have been done by their sweeping contractor. I'll tell them what we do, and we do what we say we'll do."
To prove it, he provides references, but not just any references.
"I give them all the references," he says. "If I do 40 jobs in your area I could give you three references, but anyone can give you three references. I'll give you all 40 and you pick the ones you want to call. And once I give the references, you'd better look out if you're a sweeping contractor.
"I am the most expensive guy in my town, I am not a cutthroat guy. I've lost jobs because someone else came in lower, and I accept that and tell the customer, 'Okay, call me next year…and they do," he says. "Really, the only time I lose jobs is in bidding situations where the decision is made at a corporate level instead of by the local manager and I don't worry about that because I can't control it and neither can that local manager. And besides, I'll get them back every time."
And, Parsons says, that's because he and Dan are willing to do the work.
"Anyone can do what I do. The only question is 'How bad do you want it?'" Parsons says. "Will you go out there and blow off the lots for the driver? Will you wash the 500X at the end of the day? Will you get up at 3 a.m. to get the job done? If your answers to those questions are "No' then you'd better watch out for me because I'm gonna get ya."