Five secrets to build your company's brand and bottom line.
More on Marketing Your Business at NPE
National Pavement Expo will offer four sessions designed to help contractors improve their marketing efforts. In "Marketing for The Long Run," Don Turner, PavementWeb Services, offers a marketing basics session that covers everything from marketing vs. sales to customer retention and target marketing. Turner also will present "Pricing Your Work by Value: How You Can Be the Market Leader," which explains why it might be best to be the highest-priced contractor in your market and how to make that work for you. Marketing specialist Jeffrey Scott will present "How 'Branding' Can Increase Your Bottom Line!," which outlines how to create a brand and identifies 4 ways branding can add to the bottom line. He'll also present "Paving & Sealcoating for Wealthy Homeowners!," which discusses why owners of upscale homes should be your best customers and the specific steps you can take to make it happen.