Though Reimschiissel bases his company's growth on doing excellent work and providing quality customer service, he does do some advertising and networking. "We belong to associations," he says. "When we get the chance, we send out some flyers for various company services. We're a full service maintenance contractor where we do everything." But for much of his Slurry Seal business, Reimschiissel relies on drafting the best bid to a public works agency and not advertising. However, for other services his company offers, he concentrates on building a good reputation and getting the word out about that. "For the seal coat and patching part of the business, there are relationships you have to build with people in businesses," he says. "We have a lot of good relationships with people. And we do do a lot of marketing for that." It must be working because American Asphalt and Grading is the largest seal coating company in southern Nevada.
With the proper equipment, the right experience, and a great work ethic, Reimschiissel and his crews stay busy as they keep their image-conscious customers happy.