Keeping the sales funnel filled will require you to take not one path but many paths. The marketing or sales approach that works today may not work tomorrow, and you will need to be educated on the many different techniques and processes that can strengthen your sales. Hang in there when sales slow down and do not let up on the marketing effort.
Brad Humphrey is president of Pinnacle Development Group (PDG). A regular contributor of practical and insightful articles for the pavement maintenance contractor, Brad is also a top-rated speaker at National Pavement Expo, National Pavement Expo West, and other programs. Reach him at 913-963-6459 or via e-mail at Humphrey.Brad@gmail.com