More than likely, a combination of the above factors will give you the proper mix to get you to your revenue goals.
Once you've tweaked your plan to make sense, you've completed step one in the process. You have a "50,000-foot view" of your marketing plan - the big picture idea.
The next step in the process is to dig down into more detail and determine where, when and how much of your budget to allocate to your different marketing sources.
This is where having a detailed reporting system that gives you the same KPI information for each of your individual lead sources is crucial. We'll need to get out of the "bucket" way of thinking and switch to "individual" thinking.
Congratulations on making it to this point!
Wrapping Up & Part III
If you already have the reporting system that gives you KPI information on each of your lead sources individually, you're ahead of the curve and ready for Part III of this article. If not, spend time over the next month gathering and compiling the information. It will be crucial for you to finish the second steps in building your marketing plan.
In the final part of this series, I'll show you the extreme importance of allocating your marketing budget properly. You'll see how small adjustments in where you spend the money (as well as how much) can have a major impact on the amount of revenue your company generates.
Plus, I'll share with you my top insider secrets that can lower your CPL by 20 percent and more.
Damion Rutherford is an 11 year vet in the construction marketing industry. He's personally generated over 150,000 leads and millions in revenue for home improvement contractors across the country. Learn his insider secrets to construction marketing at www.Contractor-Marketing-Tips.com