There are multiple challenges to managing used equipment. Each task adds a layer to the “onion” that represents the complex process. Fleet managers not only face struggles selling used pieces but also need to be concerned with timing life expectancy and demand cycles to net the best return. Add in the purchasing challenges faced by today’s interested buyers, and layers seem to add to the onion rather than be peeled away.
With more than 18 years experience and a mission to offer a reliable resource for the used equipment market, industry veteran Kevin Sabourin had a vision for a solution to fleet inventory management. His vision was a new kind of online equipment marketplace; a site different from all others that focused on the many layers of the equipment management process. It would offer a platform that would incorporate the latest web design, search engine optimization (SEO) and social media opportunities to encourage and boost interaction between buyers and sellers, maximizing the potential for used equipment sales.
Sabourin’s vision came to realization when he launched the new online equipment marketplace, EquipmentSite.com. He is committed to building his clients’ enterprises; striving to make sure that each fleet manager he works with not only builds his or her company’s online presence but also sees a solid profit and return from the EquipmentSite investment.
Like other entrepreneurs, Sabourin created his company as a result of a need in the industry. With experience ranging from product and project development to national account management, Sabourin spent years working with fleet managers, learning and understanding the issues they were facing every day. EquipmentSite.com brings to reality his vision for an online equipment marketplace that addresses the common challenges experienced by fleet managers, and one that takes away the hassle of managing equipment.
“In my years spent working with the professionals in this industry, I witnessed firsthand their fleet management struggles,” he said. “I set out to find a solution, and be the one resource every fleet manager could trust for his or her equipment management disposition needs.”
Throughout his years working with fleet managers, Sabourin identified two common roadblocks to successful inventory management — an inconsistent or lack of strategy in managing current equipment, specifically disposal, and a misunderstanding of the Total Cost of Ownership (TCO). A key component of managing inventory is understanding the market and buyer demand, but ultimately it all comes down to moving the used equipment.
And it’s in moving used equipment where EquipmentSite.com really shines. The site was designed with SEO-optimized listing capabilities registering in top search engines, making it much easier for buyers to find a specific piece of used equipment. The integration of online tools and social media outlets was designed to drive high volumes of traffic to the site and put the equipment in front of an expanded base of potential buyers. Sabourin also wanted to further enhance listings through specific search criteria such as brand, make, model and year. Additionally, he designed the site so buyers could streamline a search by condition, location and industry. All these features were installed to enhance the usability of the site and maximize the engagement opportunities between buyer and seller. They also helped to address the final, major layer of the onion – Total Cost of Ownership (TCO).
A lot of fleet managers hold on to their equipment for too long; TCO becomes very expensive when used equipment isn’t sold at the right time. Most fleet managers understand the importance of selling used equipment to get the best return, but many are at a loss for how to effectively price and move those pieces of used equipment.