“We are getting better, but we have more to do,” says Williams. “Sometimes going green means having to put up large capital funding with long-term savings not being realized right away. This can be a hard sell within a leadership team that is trying to cut back on costs. However, there are incentives out there (federal grants, utility rebates, etc.) that can help hedge against these upfront costs. These incentives can bring about ongoing savings earlier rather than later and can make it easier in ‘selling’ a green initiative to a weary leadership team.”
Williams credits the owners, Dean and Belinda Soiland, and their strong leadership as well as commitment to sustainability, for getting the company positioned well to meet the future.
“There is no substitute for leadership and visionary thinking,” he says. “If there is a will, there is a way.”