We only dedicate four hours every month to our "Bug-em!” marketing program. We constantly look for great ideas, articles, perfect mailing pieces, fun flat gifts and photo opportunities. To remain consistent, we’ve used the same professional design firm for over 20 years. But you can easily hire local marketing or graphic design students from nearby colleges to help you get started. After we select or design our "Bug-em!" mail, the task of creating it in-house, using an outside promotional products vendor or getting it to the printer is simple. When we are ready to mail, we use temporary help to print the labels, assemble the packages and stuff the envelopes. Done. Then we wait for the phone to ring. It always does.

George Hedley is a professional business coach, popular speaker and best-selling author of “Get Your Business to Work!” and “The Business Success Blueprint For Contractors” available at his online bookstore. He works with contractors to build profitable growing companies. E-mail: GH@HardhatPresentations.com to request FREE admission to his next webinar, signup for his e-newsletter, be part of a group BIZCOACH program, join a peer mastermind BIZGROUP, take a class at Hardhat BIZSCHOOL online university, or hire George to speak. Visit www.HardhatPresentations.com