Effective leaders start with a new innovative vision and connect it to specific measurable results. Some companies have visions to be the best company, offer the best service or provide the best quality. While that's an ok vision, it’s not exciting. Examples of exciting visions include:
- Be the leader in cutting-edge technology and innovative solutions providing customers a unique finished project
- Be the leader in completing projects 25 percent faster than competitors
- Be the ‘go to’ company for building difficult complex projects
What’s your target?
After defining your exciting vision, specific results must be targeted to quantify your goals. For example, if your vision is to be the fastest service provider, determine what specific measurable results enhance your bottom line. Some specific targets can include: a referral from every customer, installation errors, or 98 percent on-time completion. What specific targets and numbers can you shoot for to realize your vision and get the results you want?
It’s time to stop the buck
Ask everyone at your company, "What's the innovative vision of our company? What are we trying to accomplish and our top three priorities? What specific targets are we shooting for?” You'll get 37 different answers if you have 37 people in your company. To get bottom line results, get everyone on the same page from top to bottom.
Leading and getting the results starts with you. Change, innovate and try new ways of doing business, new project types, new customers and new markets. Communicate your clear exciting vision. Define specific targets with expected results. And make it happen. You can sit and wait or stand up and get your company moving again. What’s your choice? Only you can decide if you will start the bucks rolling your way.
George Hedley is a professional business coach, popular speaker and best-selling author of “Get Your Business to Work!” and “The Business Success Blueprint For Contractors” available at his online bookstore. He works with contractors to build profitable growing companies. E-mail: GH@HardhatPresentations.com to request FREE admission to his next webinar, signup for his e-newsletter, be part of a group BIZCOACH program, join a peer mastermind BIZGROUP, take a numbers class at Hardhat BIZSCHOOL online university, or hire George to speak. Visit www.HardhatPresentations.com