The Value of Pavement Marking

In this issue we document three contractors and their on-road pavement marking jobs: Advanced Pavement Marking’s correction of roundabout striping (page 19), RoadSafe Traffic Systems’ 3,600 lane miles of restriping (page 24) and an ongoing project in which A Annandale will restripe 80 million feet by the end of the season (page 14).

As you read the articles and glance at the photos the value of pavement marking becomes clear. Centerlines to separate traffic, bead application to meet specs for retroreflectivity, special directional arrows to get traffic through a roundabout, and rerouting traffic safely around a work zone. It’s easy to see the value of pavement marking on roads.

But what about parking lots? In recent years many property owners put off pavement maintenance work during the slack economy – they figured they could wait a year. But they also tried to get through a year (based on the look of a lot of parking lots even longer) without restriping.

What’s the value in that?

Where it’s easy to see the value of pavement marking on roads the value of pavement marking on parking lots might be less obvious. But it shouldn’t be. Purely from an aesthetic standpoint a newly striped parking lot just looks great. It makes the property appealing to people driving by and a nicely striped lot also is more inviting to prospective tenants -- people prefer to visit or lease retail space in a property that looks well maintained.

But the most-important reason to restripe a parking lot is safety. Everyone has pulled into a parking lot and wondered which way to drive. Where does the traffic flow? Are there drive lanes? Can I park in front of the building or is that a No Parking zone?

A parking lot simply isn’t “finished” until the pavement has been restriped. And considering that striping is possibly the least-costly maintenance upgrade a property owner can make it’s pretty easy to see that it can be the improvement that can provide the greatest value.