The Contractor’s Best Friend /08-28-2013/ Can Contractors Bring America Back?

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Think this title is too far fetched? Consider some thoughts from an article by James Surowiecki in The New Yorker magazine entitled “The Pay Is Too Damn Low.”

  • Fast food restaurants and department stores pay minimum wage because of low margins on the products and services they provide.
  • These same industries could get away with such pay in past years because many workers were teenagers and, per Surowiecki, “underemployed married women.”
  • Due to recent economic conditions, “main” breadwinners are actually filling many of these same jobs.

I think it is safe to say that most of us do not believe that America will prosper when the local hamburger franchise or low-cost department store chain employs a majority of this country’s workers. Therefore, is it possible that contractors, hiring construction workers, can bring back America? Can construction company owners and leaders bring back the ever-needed middle class?

In the spirit of this Labor Day, let me share a few thoughts why I think that contractors are exactly the right medicine for bringing back not only the middle class but our great country too!

First, few contractors pay their workers minimum wage? Why? Come on, that’s way too easy. Construction is hard work, conditions are often less than ideal, and even the most basic of laborers still needs to be able to read, count, learn and think to some extent.

It is not uncommon at all for construction workers to gross $35K - $60K in wages during the year. The more skilled construction workers can make every bit of the high end to this range and more -- sometimes a lot more! Can you think of any better industry to help spark the revival of the middle class and the rebuilding of America than construction?

Second, what this country needs right now, in addition to jobs, is a resurgence of morale and motivation. I know few industries that have more self-motivated leaders than construction; that is, contractors and their leadership teams. Construction leaders are often, by nature, more optimistic and entrepreneur-like in their thinking and actions. For the most part, such leaders are learners and enjoy seeing others do well and succeed. Can you think of any better spirit for America to embrace today?

Third, the greatest percentage of contractors are “Red, White, and Blue” Americans. They understand hard work and deeply appreciate the opportunity that they’ve been given to create their own business and sell their services to those in need of dedicated workers to meet their construction needs. Sure there are a few “Carp” out their but most contractors are “Thoroughbreds” and understand how to make money and how money works. Can you think of a better reason for America to begin prospering again?

Fourth, the greatest percentage of contractors are focused on employing the best available workers…regardless of age, sex or color! I’ve had the honor to consult with contractors in the Deep South, the Northeast, Northwest, the Southwest, the Midwest and the West Coast. Nowhere have I ever found a hint of a contractor who was prejudiced or had a hatred for people different than themselves. In fact, I found just the opposite: contractors who paid and recognized their workers for jobs well done no matter their color, age or sex. Can you think of a better attitude more Americans need to embrace today?

Fifth, no one works harder than the construction owner and leader. They are often the first in the office or on the job site each morning and the last to turn out the lights at night. Their work ethic is a testimony to how much they love their company, their employees and their industry. Sure they want to make money, but they also like to put people to work…and keep them working! Can you think of a better strategy for many of our politicians and government leaders to take?

Sixth, contractors recognize talent and what that talent is often worth and they are not afraid to pay for it. OK, contractors have budgets, but they will also do just about anything legal to hire talented people and pay them what they are worth. It truly makes contractors feel proud when they know that their workers are paid well enough to own a house, to pay for their kid’s college or to take a nice family vacation every year. This isn’t pie-in-the-sky thinking; it’s a reality for a lot of construction workers. Can you think of a better financial objective to get the middle class back again and stronger than ever?

Seventh, as most contractors know, the infrastructure of the United States is in horrible condition. Roads and bridges are at an all-time “low” in terms of risk to the driving public. Many schools, court houses, fire stations etc. are also in great need of remodeling, if not a total new rebuild. (And don’t even get me started about the need for more housing for all economic levels of Americans.) There are so many projects that need to be funded and completed that there may not be enough contractors, and construction workers, to complete all of the work if it were all to come in at the same time. Can you think of a better way to truly stimulate the economy with “real shovel ready” projects?

Eighth, construction owners, leaders and workers are some of the brightest people in the country. While many construction leaders are college educated, that is not always a sign of a successful contractor and leader. Some of the most successful contractors in America do not have a college diploma and quite honestly, are smarter than a lot of people with a PhD! Contractors and their people are creative, think outside the box, and are not afraid to take a risk. Construction people are creative and strategic problem solvers and can often figure a way around what the architects and engineers deemed impossible or didn’t have the “horse sense” experience to see. Can you think of a better group of people to place more trust for rebuilding the United States than the American worker?

Yes, there are a lot of reasons why I think contractors and their leaders can bring back the America that truly rewards hard work and big dreams! The dwindling “middle class” can once again be resuscitated and much of this can be achieved through the construction vision, planning and execution of contractors.

Just as the automotive, steel, rubber, and paper industries may have created wealth in the United States in years past, so now may the construction industry lead this country back to prominence and financial stability. Far fetched? With the great personal drive and determination of so many construction owners and leaders poised to spring into action, I think it is very realistic and possible for our construction industry to bring America back to a country again known for its commitment to excellence, opportunities and achievement.

Can you think of a better reason for us to celebrate the spirit of what Labor Day was originally all about? Take some time this Labor Day weekend -- between the grilling, swimming or getting caught up on a few chores around the house -- and enjoy the moment.

You and I are part of the greatest industry in the world. Breathe it in! Be proud of yourself and your workers. Let your people know how much you appreciate them by stopping by to tell them yourself this next week. Can you imagine what would happen in America if all owners and leaders did the same?

Raise a cold one this Labor Day…and let’s rebuild America!

Brad Humphrey  

© 2013 Brad Humphrey, Pinnacle Development Group/The Contractor’s Best Friend™

 

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