In an industry troubled with fly-by-night contractors, lack of funding, increased regulation and businesses closing doors due to bidding wars, it’s reassuring to feature a company that’s celebrating 80 years of success. As Carolyn Stacks, president of Daniel B. Krieg will tell you, business is stronger than ever, even after all these years.
Daniel B. Krieg started his business shortly after the Great Depression, when he saw an opportunity to provide local government agencies and businesses with pavement maintenance services. In 1933, he began selling 55-gal. drums of asphalt with one drum heater. In a short time, he began oil and chipping roads throughout central Pennsylvania. Eighty years later his asphalt company remains family-owned, run by a fourth generation, a feat that less than 5 percent of family businesses attain. The company continues to provide central Pennsylvania with services including the application of liquid asphalt emulsions, cements and sealers.
Time tested, customer approved
'Being in business for 80 years is what sets us apart from our competition,” Stacks says. "It shows prospective customers that we are an experienced leader in the industry and that we can be trusted."
But simply being trusted in business doesn’t mean Daniel B. Krieg has had it easy. “We still are constantly challenged by our competitors," she says. "We respond by investing in state-of-the-art equipment, superior service and marketing efforts that remind both existing and new customers of the quality they receive from our products and services.”
Stacks knows that being in the business this long has its own credibility, but the contractor also has embraced marketing methods of the future. “The most effective marketing/advertising we have had throughout the years has been word-of-mouth referrals,” Stacks says.
In addition to mass mailings of flyers and brochures to targeted industry clients, the company also focuses heavily on their online presence. This includes a newly renovated website and an e-commerce store, which ships nationwide and sells a variety of goods including traffic safety products, personal protection equipment, pavement marking products, signs, posts, geotextiles, sealers, crack fillers, and traffic paint. Daniel B. Krieg also invests heavily in search engine optimization and marketing efforts. Stacks explains these efforts include monthly reports that show us how the company can adjust its website keywords to draw in new customers through internet search engines such as Google.
Continuing to grow
The company primarily performs work in Pennsylvania but has served all of the surrounding Mid-Atlantic states. “We specialize in application of tack, prime, dust oils, sealers and rejuvenators," Stacks says. "We have designed specialized equipment to seal paving seams in a moving pattern, resulting in a uniform-width seal that gives the finished pavement a clean appearance.” They are currently designing equipment to do the same with rubberized joint sealer, as the Pennsylvania Turnpike is replacing asphalt cement seam sealing with rubberized material.
“We are excited that Pennsylvania has passed transportation funding and look forward to further growth as the state fulfills its obligation to give our citizens safe and maintained roads," she adds.
While contract services are a large percentage of Daniel B. Krieg’s annual revenue, they also have a robust retail division. “We maintain over 100,000 gallons of storage capacity for 10 different liquid bituminous products,” Stacks says. “Our products are available to both large and small contractors, governmental bodies and the individual homeowner."
Later this year, Daniel B. Krieg will move their York, PA, office into a larger facility to accommodate their growth. The new location offers expanded warehouse space that will allow the company to have all products readily available.
“None of this would be possible without one main ingredient – our employees. Some have been with us for over 25 years," says Stacks. "We value them all and their knowledge and experience keep us ahead of the competition.”