They probably don't meet it because they confuse goals with strategy. Pocketing a lot of money is NOT a strategy. That's a goal. A clear strategy would be laying out HOW you're going to pocket a lot of money.

Condition #2: Create Clear Structure
Every member of your team needs to know his role in the operation AND everyone else's role in the operation. He needs to understand how all the parts and pieces come together to make the business run right. This includes limits of authority, reporting structure, and task responsibilities.

This is why job descriptions and organizational charts can be so effective at improving overall performance. They tell individuals what they need to do and what they need to not do for the team to reach its goals. Once that awareness is created, far fewer errors and omissions occur. Cracks are eliminated.

Condition #3: Install Clear Measurement Systems
Ever member of your team needs to understand how success is measured: for themselves, their crew or team, and the company. Clear performance standards must be set and communicated. You need to have systems in place that report performance back to your employees so they can monitor progress.

Basically, inspect what you expect. Remove the covers from their eyes so they know where they, their team and the company stand.