Moving toward Team Buy-In
There are no secrets but there are a few things that my organization has assisted companies to promote with some great results. Consider a few of the following techniques.

A. Set out Clear Roles & Responsibilities
Every worker wants to know what they are specifically responsible for and what roles they need to fulfill. The worker may argue about what they have to do but they'll be even more cantankerous if they have no clue as to what they are supposed to be doing.

B. Set Team Goals & Incentives
You can continue to give individual bonuses to your people but consider creating some goals that takes everyone working together to reach...and then pay them for reaching the goals. What is so difficult about that? Absolutely nothing!

C. Speak to Your Work Crews Together...as a Team
It is made doubly hard to get "buy-in" when you never speak to your employees together. Remember, a team wins and loses together. No matter if the meeting is about negative issues or positive, bringing the troops together, regularly to update them on production, profitability, costs, etc. subtly moves each individual to recognize that they are in fact part of a team and no more... "It's all about me."

D. Implement the Star Concept
Consider the points of a star representing some specific area of the crews that need additional attention. Preventive maintenance, safety, quality, truck/equipment readiness, are all examples of additional roles that are assigned to one or two individuals. In essence, every crew member will have one additional role that very clearly supports the overall performance of the team.