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Running Your Business Article

   

Running Your Business

Updated: October 17th, 2008 12:08 PM GMT-05:00

The Reluctant Salesperson

Adrian Miller
Adrian Miller Sales Training

Make Sales a Priority
Selling should always be your first item on your daily agenda. Take the time to network, meet with clients, and contact prospects. Consider these everyday tasks, not things that are placed on the backburner after you handle office-related matters. Remember, administrative duties and internal meetings don't pay the bills.

Keep Contacts on Your Radar Screen
More than ever, you need to keep contacts on your radar screen. They're just too scarce and too valuable to let them slip away. What's the best way to stay up to date with prospects? Develop a touchpoint management strategy. This can entail any combination of communication or interaction with customers and prospects during the sales cycle - everything from ads and websites to face-to-face sales.

Successful touchpoint management is extremely important because it affects how the outside world perceives your company. The goal must always be to stay high touch, while remaining low
pressure to add value with every connection. Ultimately, a well-thought out touchpoint management strategy will guide prospects through the sales cycle to grow business.

Of course, you don't need to give every prospect the same volume of touches. This should be based on their specific sales-worthiness. While this doesn't mean that you forget about those who are not as likely to buy from you, you always need to prioritize based upon specific criteria such as percentage likelihood that a prospect will close, and the time frame within which they will close.

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