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Running Your Business

Updated: June 24th, 2009 10:04 AM EDT

The Top Five Strategies for Staying in Front of your Clients

Adrian Miller
Adrian Miller Sales Training

Become a People Connector
Linking people to other people can be an extremely beneficial way for you to stay on others' grids long-term. People don't forget those who have been helpful to them and who have connected them to someone of value. Seek out opportunities to connect prospects with prospects and clients with each other. Connections can be made through e-mail introductions, scheduled small group breakfasts, lunches or any way that is appropriate to the type of group.

Extend Invitations
There always seems to be an endless stream of charity functions, golf outings, networking get-togethers, seminars and conferences. If an event might be of interest to a contact, invite them to join you as your guest. You'll be able to have some quality time to get to know each other better and possibly talk a little business. Do you have invitations for events that you can't attend? Instead of throwing them out, think of who might be interested and forward them the information along with a note or e-mail that you were thinking of them.

Newsletters, Blogs and Articles
Do you like to write? Creating your own newsletter or blog or writing articles for an industry publication or website can help you to position yourself as an expert. This exposure will also help you to stay on the grid in an informational manner. Newsletters are almost always well-received when they provide useful information and aren't overly self-promotional. Solicit articles from other colleagues who can add information or different points of view on topics that are relevant to your readers.

Schedule a Minimum of Three Reconnect Meetings Each Week
Like with so many other aspects of selling, goal setting is necessary for staying on the grid. Make it a necessity to schedule at least three reconnect meetings with prospects and customers each and every week. Use this time to get updated on your prospects' and customers' particular situations and requirements and tell them about what you are currently doing that could benefit them specifically. Whether you meet for breakfast, lunch or for just an hour in the office, make these meetings an important part of your weekly business development tasks.

Staying on the grid means far more than just making call backs to potential customers. It requires a well-thought out plan of action that involves a variety of touch points that communicate that you're thoughtful, organized, and proactive.  Take the initiative today to begin your own touch point management program and then implement it with enthusiasm. Once you do, you'll probably begin to see more "green" in your life, just like the gardener who is watering those seeds.

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