And there’s more to training than just applications. Many companies are now covering marketing as an important part of their training programs.

“We show them how to go out and bid, and how to present to the home-owner,” Bennett says.

The Concrete Countertop Institute offers a class that focuses solely on sales and marketing.

“The key to success in the concrete countertop market is really relationship marketing,” Mangum says. “It’s part of the kitchen and bath market, and there are a lot of specific ways to work with people in that industry.”

The schedule below lists many of the companies and associations that offer classes. Many classes fill up early, so be sure to check on availability as soon as you know you want to attend. E-mail Article Printer Friendly

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