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Employee Matters Article

   

Employee Matters

Updated: October 3rd, 2008 04:01 PM GMT-05:00

Help Wanted Ads that Draw In Great Prospects

Ron Roberts

Money? Nope. That's about fifth on the list.Promotion? Nope. Give up? Thank you for playing. You can pick up your consolation prize from Angie on your way home. The correct answer is wanting to work for a better boss.

Interviews with over 10,000 job changers revealed that 70% of them left their jobs to escape their boss. 70%! The best workers are in play. Their connection to their present company is often shaky.

Good workers are eager to work for a company committed to success, committed to teamwork, and committed to their employees. You don't have to settle for under- skilled or under-motivated workers. You can go after the best.

It can be surprising easy to entice a good worker to your company if you word your help wanted advertisement as a sales pitch for your company. The ad needs to sell your company to prospective employees.

Hop onto CraigsList.com, Monster.com, or CareerBuilder.com, and check out your local newspaper. You will notice that virtually all help wanted ads come across as "If you have these skills, send in your resume. We offer competitive wages and benefits." If a company goes the extra mile they will add "Come join a fast growing company that offers exciting opportunity."

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