Wow. Now THAT is a compelling pitch! That ad is really going to pull in the well-paid, high quality worker.

Speak To Their Heart
You need to connect with them on a level that is meaningful. The level that is most meaningful is their relationship with their immediate boss.

The vast majority of great workers feel they are being taken for granted. They KNOW their bosses have set unrealistic performance expectations. They are tired of covering up for their boss' mistakes. They are tired of their boss' making their jobs hard to perform. They are frustrated. They love their work and may love their company, but they don't like working for who they report to.

Your help wanted ads MUST scream that you understand the life of a worker, the frustrations, the disrespect, the hassle. The ad must paint the picture that your company is different. It values its employees. It supports its employees. It listens to its employees. Yes, you have a high performance company, and hard work is the culture, but every step is taken to ensure each employee is successful.

If you successfully get that message across, you will be approached by fully employed, highly skilled, excellent workers. They can't help but inquire.