Make It Safe to Apply
Employed workers are EXTREMELY hesitant to send in a resume to a company they can't identify. They do not want to send out their resume only to have it land in their employer's hands. You must let job seekers know who you are.Identify your company, point them to your website, and give them multiple ways to get a hold of you: list your phone, fax, e-mail, and street address.

Don't worry about being swamped with unqualified prospects. We're going to take care of that problem with the next step.

Don't Be Shy - Qualify Them
Remember, your objective is to recruit highly skilled, hard working employees. Identify the skills the job demands and list those skills in the ad. Doing so will attract the right candidates.

Great workers want to work for professionally run companies, for companies who approach their business as professionally as the employee approaches his job.
Being clear with qualification requirements is a professional approach.

Don't Fear Angering Your Competition
If you afraid of starting a recruiting war, throw out those fears. You're already in a recruiting war! You always have been and always will be.