The majority of purchasing of new equipment is done, according to Ward, in the late winter. More specifically, around the time of the ARA Rental Show. "Our busiest season is the spring, so it gives us time to gear up for that," says Ward.

Although the majority of money is spent and items are acquired during this time period, funds are still left to purchase equipment throughout the year. "If there is a pressing need for a piece of equipment or we're constantly out of one piece of equipment - depending on what it is - we would probably go out and purchase another one," explains Ward.

If a rental store does decide to acquire an item, the time it takes to arrive in the store may not be as long as anticipated. So expressing your needs could bring in the item within the timeframe of when you would need it. "It really depends on the item if we have to purchase it," says Ward. "But for the most part, if they give us a week, that's more than enough time."

Meeting your needs
Not only is it important for rental stores to know that you need something, you need to communicate how equipment fit your needs. "When we do get new equipment it is important to give your feedback on that equipment and how it worked for your use," says Ward. "When returning the unit, share your insights about the machine by telling how it worked and performed."

When it comes to rental stores, customer needs are the first thing considered when making decisions. By communicating with your rental store, you'll increase the chances that your needs will be met more often than not.