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Concrete Tailgate Talk Article

   

Concrete Tailgate Talk

Updated: July 8th, 2008 05:26 PM GMT-05:00

Countertop Innovation Takes Firm to New Level

Estate Granite & Marble currently employs a staff of 14, who receive special training.

"We implement a strong cross-training environment," elaborates Davis. "Each person can cut on the bridge saw, use all hand tools, run the machines and install [product]."

As a fabricator, Davis finds it challenging, but necessary to educate the customers. "We like to try and find a balance between function and fashion," he says. "For example, when designing a kitchen, it's important to know if the homeowners dine out a lot or like to stay in and cook. And, of course, some edges aren't practical for those who like to entertain, and some are more child-friendly than others," he continues.

"We take the time to explain to our customers where some aspect of the project might be a shortcoming. We believe that a well-informed customer makes wiser choices, and we realize that an ounce of foresight is worth more than a ton of hindsight," Davis adds.

The area around Redding is still somewhat rural, which Davis says "limits the scope of our practice financially." However, the area's high-end properties allow the company a fair amount of latitude, both creatively and in terms of the scale and scope of each project.

Davis notes that his firm is always trying to look ahead.

"We're truly hands on, and with three owners, each overseeing a different aspect of the company, the pride of ownership that accompanies such work is invaluable," he concludes. "We have the consistent desire to be not just the best in the area, but the gold standard of the entire industry."

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