"More contractors will be using ICF in the future," he said. "Not only is it recommended for LEED projects, but it's also highly fire resistant, allowing fire fighters plenty of time to fight the fire. It's also energy efficient which is very important to a facility like ours that will include a vortex pool, four lanes of Olympic pool for lap swimming, a bubble pool and a spa," he said.

Other contractors who are less familiar with the material typically use more traditional alternatives such as concrete panels with Styrofoam sandwiched between," tilt-up and poured concrete. Dave Vanderham of Nunn Construction said so far, his company has not been asked to include insulated concrete on the job.

"We haven't done any of it and as far as I know, it hasn't been marketed yet in our area. Engineers and architects would be designing with it if it was," he said.

Crawford and Randall, on the other hand, believe in their product enough to have used it when building their own office-warehouse facility on Wooten Road. Not only will the 18,400-square-foot structure be used as a showcase, but the building will be use in part for Nu-Tech's headquarters.

"The insurance companies like it because it's provides a 4-hour fire wall. The Fire Department only requires a 2-hour wall," Crawford said, adding that his insurance premiums had already dropped by close to 40 percent.