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The Back Office

Updated: September 8th, 2008 11:24 AM EDT

Insurance Is No Assurance

Matthew Davis
National Insurance Specialists

Customized Coverage
Again, it is imperative that you have an insurance policy tailored your business needs. This must include your unique coverage needs such as conversion, in transport, equipment breakdown and off premises. Do your research and make sure your policy covers these areas.

All Lines of Insurance
When picking your insurance carrier, make sure that they cover all lines of insurance. This means that their policy includes but is not limited to property, general liability, auto coverage, inland marine, and workers compensation. Placing all of your insurance coverage with one carrier provides you with easier claim handling and decreases your chance of having gaps in your insurance coverage from one carrier to the next.

Ultimate Service
In an industry that caters to the needs of a diverse group of rental customers, it is fundamental to provide high-quality service. Whether they are renting party goods or homeowner and contractor equipment, your customers rely on you to provide high-quality equipment in good working condition - when they need it.

With that in mind, you should demand that same level of service from your insurance provider. It is their job to ensure that your business and your equipment are covered. Replacement cost, conversion, and off premise coverage should be a standard in your policy. If you don't have an adequate amount of coverage, your business may be seriously underinsured. In the event of a major loss, there is a very strong chance that your current policy will fall very short of what you need.

Strategic Partner
Most people hate insurance until the time comes when they need it. I believe we all need to see insurance in the light of people helping each other maintain financial security. For example, in early civilization, if a house burnt down, the members of the community banded together and helped build a new one. If someone wasn't willing to help, they were perceived as a bad neighbor and the community wasn't as willing to help them out in the future. In today's insurance world, there are plenty of "bad neighbors" out there who only want to collect premiums and are not concerned with helping you. Once you received a quote and paid your premium, your coverage is bound and you believe that your business is adequately covered, right? Maybe! Don't make your business vulnerable because you are not educated about the company that is insuring your business and the type of coverage they provide. Do your research. There are A+ rated companies out there who have the knowledge and capability to protect your company for that "just in case moment." For the sake of your business, seek out those insurance companies that have custom policies for your industry and can provide you with proper coverage, industry expertise, and financial strength and stability.

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