Step 4: Track results
It is important to monitor the changes in your sales process. To do this, use tools such as satisfaction surveys, job descriptions, performance measures, and bonuses.

In summary, sales process mapping provides mission-critical benefits to any customer-facing organization by providing the framework for individuals to understand and accept performance goals across functional areas, development of team collaboration, and a clear focus on creating real value for customers while increasing sales.

Linda Hanson, CMC, is a certified management consultant and author of 10 Steps to Marketing Success. She writes, speaks and consults on marketing, management and customer service issues and can be contacted at www.llhenterprises.com. Sign up for her free newsletter The Superior Performance Report.

Linda Hanson, CMC, is a certified management consultant and author of 10 Steps to Marketing Success. She writes, speaks and consults on marketing, management and customer service issues and can be contacted at www.llhenterprises.com. Sign up for her free newsletter The Superior Performance Report.