Seek strategic alliance relationships. Also known as horizontal marketing, a strategic alliance is nothing more than agreeing to recommend other service providers to your clients and vice versa. Does your company repair foundations? Then pair up with a pest control company, a plumber, and a HVAC contractor. All three of these industries are in front of your prospects every day. Teach them what to look out for and agree to do the same. You might even create a home services brochure, where each one of you has a dedicated page in the brochure and you split the cost and distribute the brochures to all of your customers. This one strategy alone allows you to exponentially expand your prospect base.

Create a monthly newsletter. Give all your customers a free "subscription" and every month offer tips, updates, discounts and ask they pass the newsletter on to family, friends, and co-workers. Every computer has a pre-installed newsletter template. Use it!

Put your picture on your business card. It's a fact people will keep a card longer and tend to be more responsive when they can put a face with the company. The picture also helps people recall after a networking event. And while you're at it use both sides of the card. The reverse side of the card can be used for client testimonials or detailed product information.Put pictures of you, your staff, satisfied customers (eith their permission) and facility on your website.

When a prospect calls to schedule an appointment mail them a confirmation letter and if possible, a list of customers in their area.

After completing a job mail a thank you card and include a form asking the customer to refer three people that could use your services. Ask for a name, address and phone number. Include a pre-stamped return envelope and you might be surprised at the response.