With lost time rates tumbling, Lafarge is leading the field when it comes to improving safety. There is a clear message that while you are in its care, Lafarge will do everything possible to take care of you - irrespective of where you are in the world.

"We must make every effort to eliminate incidents and prevent harm, this industry can and must operate safely if it is to be sustainable," states Geraint. "That doesn't mean we are inefficient, quite the opposite. The safest sites are nearly always the most efficient, well managed and profitable.

"Many of our sites are incident free, some going in excess of 15 years without a reportable incident," concludes Geraint.

"The safest way is the best way for everyone.

"Zero harm is achievable. There is no alternative."