Whether you spend time or not posting weekend events and vacation photos on Facebook be aware that this social media phenomenon can have some real benefits for your business. Not only does it allow you to connect regularly with prospects -- but it makes other contractors aware of what you do and maybe breaks ground for a connection. A case in point just happened on Pavement's Facebook page where Lined Up Striping, based in Orlando, was put in touch with M&M Asphalt Maintenance in Eden, FL. As of this week Lined Up Striping will be doing some of the striping work for M&M. Congrats to both contractors! Check out Pavement's Facebook page (www.facebook.com/PavementMagazine) and "like" us to stay in touch.